Angels Fancy Dress is the UK's largest and longest-established fancy dress supplier and costume hire company that have provided fancy dress costumes for everything from West End shows and corporate events to house parties and big nights out.
To promote the new Halloween costume ranges in stores, we created a set of imaginary horror movie posters inspired by the classic Horror look with bold and playful typography and copy, colour palettes and visual elements.
The concept/design was later repurposed for catalogues, shop counter pannels and pillars, home page banners, ads and social images:
Product catalogue for the shops (Hendon & Shaftesbury Avenue) + Halloween hours postcards + Hendon shop pillar prints:
Product illustrations (new Halloween costume collection) for social images:
Photos from the Shaftesbury Avenue shop just before Halloween: